Alignment

Know exactly who you are as a leader—clear enough that AI can replicate your voice and your team can make decisions you'd approve of.

Adaptation

Flex your style across situations and channels without losing your core identity. Be direct when needed, supportive when needed, always authentic.

Amplification

Scale your influence through systems and people—not by working more hours, but by building tools and teams that think like you.

pATH 1

Start with Assessment

I want to understand myself first, then take action.

  • 15-minute Leadership DNA Assessment

  • Personalized AAA Diagnostic with scores

  • Custom development roadmap

  • Then: 30-day implementation tracker

No contracts - cancel anytime

pATH 2

Jump into the Challenge

I want to start building habits today.

  • 30-day implementation tracker

  • Daily 15-30 minute leadership actions

  • Progressive skill building across all 3 pillars

  • Bonus: Assessment tools available

No contracts - cancel anytime

The Award Winning Must Have Book of the Year.

For Every Leader: Start Here

Your Leadership DNA Workbook

Before anything else, document who you are as a leader. This 45-minute exercise captures your authentic voice, decision-making style, and values—clearly enough to train an AI or brief a new hire.

WHAT YOU'LL MEASURE

Your complete Leadership DNA statement

Decision-making framework your team can apply

Communication standards that sound like you

Training instructions

for AI tools

Your Leadership DNA WorkBOOK

You're about to document the most important element of scalable leadership: who you actually are when you lead.

This worksheet captures your authentic voice, decision-making criteria, and values in a format clear enough to train AI systems, onboard new team members, or brief executive coaches.

Time required: 45-60 minutes

Best completed: In one focused session, though you can save and return

WHAT YOU'LL DISCOVER

Your Communication DNA

• Natural tone and energy patterns

• Phrases you use (and avoid)

• How you structure conversations

• Your signature style across platforms

Your Decision-Making DNA

• The three questions you always ask before deciding

• Authority levels for your team

• How you handle uncertainty and conflict

• Your priority framework when values compete

Your Values in Action

• Non-negotiable standards for communication, quality, and relationships

• What you always do before taking action

• How you show up in specific situations

• Daily behaviors that reflect your leadership

AI Training Prompts

• Custom instructions for training AI tools in your voice

• Ready to paste into ChatGPT, Claude, or your preferred AI assistant

Download Your WorkBOOK

The worksheet works best when printed or completed in a PDF editor. Set aside uninterrupted time—this becomes your leadership reference document.

What happens after you complete it?

Share it with your team

They'll finally understand how you think

Train your

AI tools

Use the custom prompts to replicate your voice

Reference it

in hiring

Screen for cultural fit more effectively

Use it for the AAA Diagnostic

Your DNA informs the

assessment

Need help implementing this with your team?

Learn about the Team Influence Workshop

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